05

2024

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03

How does the property management industry develop?

Author:


Properly manage safety and encourage innovation and transformation

Chen Binuan, a second level inspector of the Department of Housing and Urban Rural Development of Guangdong Province, stated in his speech that the property service industry should adhere to the original mission of putting people first, continuously improve and enhance the quality of property services, consolidate the foundation of living and working in peace, and enable the general public to live comfortably, with peace of mind, and with peace of mind, continuously meeting the people's aspirations for a better life.

One is to coordinate the high-quality development of the property industry and the management of housing use safety. Strengthen the safety management of centralized parking and charging of electric bicycles, construction and use of electric vehicle charging facilities, indoor decoration and decoration of houses, flood prevention, high-altitude falls, and limited space dredging operations in property management areas in accordance with laws, regulations, and responsibilities.

The second is to coordinate the high-quality development of the property industry and the resolution of conflicts and disputes among property owners. Currently, there are high levels of complaints and petitions related to conflicts and disputes in the property service industry in some places and communities, especially as some conflicts and disputes have become prominent issues affecting the stability of grassroots society in property communities. Property service enterprises should take the satisfaction of the people as the fundamental criterion for evaluating the quality of property services, timely resolve conflicts and disputes in residential areas, and reduce the occurrence of conflicts and disputes from the source.

The third is to coordinate the high-quality development and industry transformation and upgrading of the property industry. Encourage property service enterprises to accelerate the construction of smart property management service platforms and improve the level of intelligent management of facilities and equipment. Support property service enterprises to develop and implement "property+elderly care" service norms and standards based on their own conditions, and encourage property service enterprises with conditions to extend to areas such as elderly care, childcare, housekeeping, culture, health, housing brokerage, and express delivery. Explore the "property service+life service" model.

Market growth slows down, talent optimization is the key to development

The property industry is also in a period of adjustment. In terms of scale, the market growth rate is slowing down, competition is becoming more intense, and the quality of existing projects is uneven. From a quality perspective, differentiated services have become the mainstream in the market. From a policy perspective, on the one hand, the prospects for urban renewal are broad, the status of affordable housing is elevated, and the encouragement policies for community elderly care continue, which are opportunities; On the other hand, the government guidance prices for property services in most regions have not increased for a long time, and some regions have even experienced a decline, which is a challenge. Only by putting customers at the center, establishing one's own brand and reputation, and ensuring quality, can efficiency and scale be sustainable.

The increase in negative evaluations of property management has affected the image and development of the entire industry. Faced with the severe development situation of the current property management industry, the property industry should actively integrate into the construction of "good neighborhoods" and community governance in the future, return to the original intention of the industry, establish customer recognized service capabilities, and demonstrate the professional value of property management.

The utilization of data will play an increasingly important role in the development and transformation of future property enterprises. The ecological and networked layout carried out by top property management companies, as well as the vertical integration capabilities established on this basis, will enable them to respond to market trends faster and better support brand development and customer service.

Talents are the key to the high-quality development of the property industry. "In recent years, the country has strongly supported the development of vocational education. The property management industry education is striving to explore new development patterns, improve the industry education system, take 'standard construction' as the support point, lay a smooth path for skill development, and improve the development and utilization efficiency of industry talents through 'multidimensional evaluation'."

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